A Boutique Medical Education Company
Medical Marketing Solutions Group (MMSG) is a boutique medical education company that provides and manages a range of strategic and operational support services for healthcare companies, medical conferences, societies, and professionals. MMSG strategically manages KOL engagement activities in multiple therapeutic areas by leveraging its relationships and maximizing opportunities with industry leaders, societies, and HCPs that have been cultivated over the course of 25 years. Known in the industry for providing local, regional, and national event logistical support in a variety of innovative formats, MMSG prides itself on the ability to adapt to an array of client needs ensuring successful, hassle-free engagements.
- Critical care
- Genetic disorders
- Health economics and pharmacy
- Infectious disease
- Men’s health
- Oncology/supportive oncology care
- Pain management
- Pediatric nursing
- Rare disease
- Women’s health
A Tailored Approach
No two medical education or KOL engagements are alike; each possesses its own unique strategic objectives and logistical demands. In order to carry out a successful engagement, all aspects must be executed efficiently and meticulously. MMSG provides and manages a range of strategic and logistical support services for engagements of all forms. Recruiting a strong internal foundation of experience while also leveraging strategic partners allows for engagements to run smoothly and for the client to gain the most value possible.
Conference strategy management
Medical affairs strategy development
Medical marketing strategy development
Full consultancy services
Comprehensive executive summaries
Branded and unbranded materials
Market access resources
Non-CME symposia/product theaters
Scientific conference coverage
Core claims documents
Market research stimulus
Competitive analysis reports
Comprehensive conference support
Executive HCP conferences
General project management services
Non-CME symposia/product theaters
KOL encounters optimization
KOL and society management
Exclusive partnership arrangements
Strategy to Secure and Cultivate KOL Equity
MMSG first assesses the client’s objectives and opportunities by focusing on their current strategy and relationships. Next, a target group of national KOLs are identified and vetted to align with the strategic needs of the client. Following that, emphasis is put on identifying ways to further broaden the base of regional and local KOL experts/advocates within the specific specialty market. During all stages of this strategic process, MMSG ensures that the resources allocated to each portion are divided across advantageous opportunities in a way that provides optimal return for the client.
Next, MMSG reviews the overall strategy created in tandem with the client and creates a comprehensive plan to accomplish the previously determined goals. The two areas of focus are the advancement of relationships between the company’s associates and KOLs/societies, and the optimization of the knowledge transfer of brand messaging and the client’s products. All portions of the action plan, including approaches, investments, and planned execution, are reviewed and analyzed to ensure that resources are being used optimally and will provide the client with maximum value.
When it comes time to execute the action plan, the strategic mindset carried along throughout every aspect of the project allows for high adaptability and versatility when plans are altered. MMSG offers outstanding logistical customer service support to provide every client with an amazing hassle-free experience.
After the project is completed, it is important to look back and reflect on the outcomes of the action plan. In addition to internal reflection, debrief sessions give the client one last piece of insight into the minds of the targeted KOLs. Executive summaries will provide the client with an overview of the results of the project in terms of KOL engagement.
Sam Patel, RPh, MBA
Sam Patel brings over 25 years of varied experience in the healthcare industry. After 16 years in the pharmaceutical industry, Sam decided to test his entrepreneur skills, when he founded Medical Marketing Solutions Group (MMSG), located in Somerset, New Jersey. As CEO and Founder of the company, Sam oversees the day-to-day operations for the company and makes himself available to all of MMSG’s clients.
As Vice President, Chris Cognetti is a member of MMSG’s senior leadership team with shared management, oversight, and responsibility for agency strategy, operations, and business development. With more than 2 decades of leadership, marketing, training, and sales experience in the pharmaceutical industry, Chris uses his dual agency and industry background to manage MMSG’s daily team operations and provide clients with strategic recommendations to achieve their goals.
John Robinson has been affiliated with MMSG since 2012. As Executive Director of Operations, he is responsible for the effective and successful delivery of the medical and promotional programs that MMSG offers. John defines, communicates, and measures key goals and expectations for all program operations. John’s experience in hospitality and program management spans over 20 years, 16 within the medical education forum.
Megan K. Hall, MS
Megan K. Hall joined MMSG in 2017. As Executive Director of Scientific Services, she uses her deep foundation of scientific knowledge, expertise for commercialization strategy, and insight of customer and technology solutions to create engaging content, such as medical education, promotional materials, core claim documents, market research stimulus, and competitive analysis reports, for payer, healthcare provider, and patient audiences.