A Boutique Medical Education Company
Medical Marketing Solutions Group (MMSG) is a boutique medical education company that provides and manages a range of strategic and operational support services for healthcare companies, medical conferences, societies, and professionals. At MMSG, we strategically manage activities in multiple therapeutic areas by leveraging our relationships and maximizing opportunities with industry leaders, societies, and HCPs that have been cultivated over the course of 25 years. Our services span strategic action planning, unrivaled KOL engagement, novel operational program management, and creative content development. Known in the industry for providing local, regional, and national event logistical support in a variety of innovative formats (live and virtual), we pride ourselves on the ability to adapt to an array of client needs ensuring successful, hassle-free engagements.
A Tailored Approach
No two medical education or KOL engagements are alike; each possesses its own unique strategic objectives and logistical demands. In order to carry out a successful engagement, all aspects must be executed efficiently and meticulously. At MMSG, we provide and manage a range of strategic and logistical support services for engagements of all forms. Recruiting a strong internal foundation of experience while also leveraging strategic partners allows for engagements to run smoothly and for our clients to gain the most value possible.
Conference strategy management
Medical affairs strategy development
Medical marketing strategy development
Full consultancy services
Comprehensive executive summaries
Branded and unbranded materials
Market access resources
Non-CME symposia/product theaters
Scientific conference coverage
Core claims documents
Market research stimulus
Competitive analysis reports
Comprehensive conference support
Executive HCP conferences
General project management services
Non-CME symposia/product theaters
KOL encounters optimization
KOL and society management
Exclusive partnership arrangements
Strategy to Secure and Cultivate KOL Equity
At MMSG, we first assess our clients’ objectives and opportunities by focusing on their current strategy and relationships. Next, a target group of national KOLs are identified and vetted to align with our clients’ strategic needs. Following that, we identify ways to further broaden the base of regional and local KOL experts/advocates within the specific specialty market. During all stages of this strategic process, we ensure that the resources allocated to each portion are divided across advantageous opportunities that provide optimal return for our clients.
Next, we review the overall strategy created in tandem with our clients and create a comprehensive plan to accomplish the previously determined goals. The two areas of focus are the advancement of relationships between our clients’ associates and KOLs/societies, and the optimization of the knowledge transfer of scientific messaging and our clients’ products. All portions of the action plan, including approaches, investments, and planned execution, are reviewed and analyzed to ensure that resources are being used optimally and will provide our clients with maximum value.
When it comes time to execute the action plan, the strategic mindset behind every aspect of the project allows for high adaptability and versatility when plans are altered. At MMSG, we offer outstanding logistical customer service support to provide every client with an amazing hassle-free experience.
After the project is completed, it is important to look back and reflect on the outcomes of the action plan. In addition to internal reflection, debrief sessions give our clients one last piece of insight into the minds of the targeted KOLs. Executive summaries provide our clients with an overview of the results of the project in terms of KOL engagement.