About Us

A Boutique Medical Education Company

Medical Marketing Solutions Group (MMSG) is a boutique medical education company that provides and manages a range of strategic and operational support services for healthcare companies, medical conferences, societies, and professionals. MMSG strategically manages KOL engagement activities in multiple therapeutic areas by leveraging its relationships and maximizing opportunities with industry leaders, societies, and HCPs that have been cultivated over the course of 25 years. Known in the industry for providing local, regional, and national event logistical support in a variety of innovative formats, MMSG prides itself on the ability to adapt to an array of client needs ensuring successful, hassle-free engagements.

Therapeutic Areas
  • Allergy/pulmonology
  • Cardiology
  • Critical care
  • Endocrinology
  • Diabetes
  • Gastroenterology
  • Genetic disorders
  • Health economics and pharmacy
  • Hematology
  • Hepatology
  • Immunology/rheumatology
  • Infectious disease
  • Men’s health
  • Microbiology
  • Nephrology
  • Neurology/neuroscience
  • Obesity
  • Oncology/supportive oncology care
  • Ophthalmology/optometry
  • Otolaryngology
  • Pain management
  • Pediatric nursing
  • Psychopathology
  • Rare disease
  • Transplant
  • Women’s health

Let’s talk about your objectives

Our Services

A Tailored Approach

No two medical education or KOL engagements are alike; each possesses its own unique strategic objectives and logistical demands. In order to carry out a successful engagement, all aspects must be executed efficiently and meticulously. MMSG provides and manages a range of strategic and logistical support services for engagements of all forms. Recruiting a strong internal foundation of experience while also leveraging strategic partners allows for engagements to run smoothly and for the client to gain the most value possible.


Conference strategy management
Medical affairs strategy development
Medical marketing strategy development
Full consultancy services


Advisory boards
Comprehensive executive summaries
Branded and unbranded materials
Market access resources
Patient education
Non-CME symposia/product theaters
Scientific conference coverage
Speaker training
Product briefs
Core claims documents
Market research stimulus
Competitive analysis reports


Advisory boards
Comprehensive conference support
Congress/society activities
Corporate/sales meetings
Corporate receptions
Executive HCP conferences
General project management services
Non-CME symposia/product theaters
Speaker bureaus/roundtables


Advocacy development
KOL encounters optimization
KOL and society management
Exclusive partnership arrangements

Hassle-free Engagement Planning

Our Process


Strategy to Secure and Cultivate KOL Equity

MMSG first assesses the client’s objectives and opportunities by focusing on their current strategy and relationships. Next, a target group of national KOLs are identified and vetted to align with the strategic needs of the client. Following that, emphasis is put on identifying ways to further broaden the base of regional and local KOL experts/advocates within the specific specialty market. During all stages of this strategic process, MMSG ensures that the resources allocated to each portion are divided across advantageous opportunities in a way that provides optimal return for the client.


Action Plan

Next, MMSG reviews the overall strategy created in tandem with the client and creates a comprehensive plan to accomplish the previously determined goals. The two areas of focus are the advancement of relationships between the company’s associates and KOLs/societies, and the optimization of the knowledge transfer of brand messaging and the client’s products. All portions of the action plan, including approaches, investments, and planned execution, are reviewed and analyzed to ensure that resources are being used optimally and will provide the client with maximum value.



When it comes time to execute the action plan, the strategic mindset carried along throughout every aspect of the project allows for high adaptability and versatility when plans are altered. MMSG offers outstanding logistical customer service support to provide every client with an amazing hassle-free experience.


Post-Engagement Reporting

After the project is completed, it is important to look back and reflect on the outcomes of the action plan. In addition to internal reflection, debrief sessions give the client one last piece of insight into the minds of the targeted KOLs. Executive summaries will provide the client with an overview of the results of the project in terms of KOL engagement.

Cultivate KOL Relationships Today


Sam Patel, RPh, MBA

Sam Patel brings over 25 years of varied experience in the healthcare industry. After 16 years in the pharmaceutical industry, Sam decided to test his entrepreneur skills, when he founded Medical Marketing Solutions Group (MMSG), located in Somerset, New Jersey. As CEO and Founder of the company, Sam oversees the day-to-day operations for the company and makes himself available to all of MMSG’s clients.

Chris Cognetti

As Vice President, Chris Cognetti is a member of MMSG’s senior leadership team with shared management, oversight, and responsibility for agency strategy, operations, and business development. With more than 2 decades of leadership, marketing, training, and sales experience in the pharmaceutical industry, Chris uses his dual agency and industry background to manage MMSG’s daily team operations and provide clients with strategic recommendations to achieve their goals.

John Robinson

John Robinson has been affiliated with MMSG since 2012. As Executive Director of Operations, he is responsible for the effective and successful delivery of the medical and promotional programs that MMSG offers. John defines, communicates, and measures key goals and expectations for all program operations. John’s experience in hospitality and program management spans over 20 years, 16 within the medical education forum.

Megan K. Hall, MS

Megan K. Hall joined MMSG in 2017. As Executive Director of Scientific Services, she uses her deep foundation of scientific knowledge, expertise for commercialization strategy, and insight of customer and technology solutions to create engaging content, such as medical education, promotional materials, core claim documents, market research stimulus, and competitive analysis reports, for payer, healthcare provider, and patient audiences.

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What Our Clients Say

Our partnership with MMSG has been invaluable as we have established a pharmaceutical platform in 2017 and launched the first ever sublingual allergy immunotherapy tablet for perennial allergic rhinitis in the US. Their appetite for excellence and drive for success is unparalleled in the industry. MMSG’s strategic collaboration was a key contributor to the success of our 2017 global and local advisory boards; national, regional, and local conference planning; and KOL engagements. Under Sam Patel’s leadership, MMSG has a strong team who understands our mission and links arms with us to see that our goals are realized.

Karen Rance, DNP, CPNPNorth America Director of Medical Affairs, ALK

MMSG raises the bar set by other agencies by taking strategic thinking to a higher level. Their diverse experience bleeds through everything that they do for us, as demonstrated by their intense focus on strategy from start to finish. For several years now, MMSG assists in building strategic conference and KOL engagement plans that effectively leverage finite resources while maximizing return. This truly made us appear much larger than we are in the eyes of the society and KOL community.

Jeff GermaniGroup Product Director, Meda

MMSG team brings forth outstanding medical marketing strategic thinking and KOL engagement expertise in the markets in which we compete. They are collaborative and insightful in their approach to every project they undertake. The MMSG team is adaptable and flexible, which is a requirement in the ever-changing pharmaceutical landscape.

Larry LabagnaraSenior Director of Marketing, Sunovion

The team at MMSG is able to effectively bridge relationships with key experts in the pain/addiction therapeutic area. They demonstrate an ability to engage with external thought leaders that results in building positive internal/external relationships. In addition, MMSG excels in the strategic planning and execution of various KOL conference engagement activities and scientific advisory boards. Our organization executed several events in which MMSG provided strategic support and executed with short timelines. I personally would recommend this team for the ability they have to flex to meet your needs, the attention to detail, and the commitment to ensuring that the output delivered is a quality product.

Gay Owens, PharmDDirector of Medical Science, Merz

The MMSG team continuously introduces innovative approaches to build industry relations which benefit the objectives of our conferences and ultimately the clinician attendees whom we serve. The MMSG team has been an outstanding strategic partner to work with.

Russell Settipane, MDExecutive Director of NARAC, EAC & EPC

MMSG (Sam Patel) has been a tremendous partner within Boston Scientific’s Pulmonary team. Our company acquired a device for the treatment of severe asthma and realized quickly we would need to expand our focus on the Allergist community. MMSG’s role and guidance  has provided the needed strategy and access to allow us to be successful within this call point. The trust and respect given to MMSG by the asthma physician and society community is one that I still marvel at today. I am considered lucky to have the perspective, insight and friendship of MMSG and Sam to help us navigate the commercialization of our product to help the patients that need it the most.

Tony Vari, Pulmonary ProfessionalAdvocacy Marketing Development, Boston Scientific

The MMSG team quickly entrenched themselves into the planning of a critical advisory board. The management of all aspects of the advisory board was completed in excellence; however, what impressed me the most was their strategic approach and constant attention to details.

Santosh T. Varghese, MDChief Medical Officer, Vivus, Inc.

The staff at MMSG provided outstanding logistical and customer service support with seamless attention to detail. This flawless planning and execution was on display through a recent medical advisory board conducted by my prior organization.

John KarafilidisVP Medical Affairs, Enzyvant Sciences